Ford to Change its Focus

As the auto industry recession deepens, Ford is planning to pull farther away from the production of trucks and SUVs. Ford recently announced that it will be spending $550 million to convert a truck plant into an eco-friendly manufacturing complex that will build small fuel-efficient vehicles and even electric cars.

Despite years of success in the large truck and SUV segments, Ford has been doing an aggressive restructuring, which has included new compact vehicles such as the Ford Focus and upcoming Ford Fiesta. This strategy has also included the development of new eco-friendly technology which Mercury New Jersey says will eventually result in an electric version of the Focus in 2011.

Ford’s main goal these days according to Used Lincoln Mercury is to provide consumers with a far more balanced lineup. Of course the automaker will continue to build trucks and SUVs, but it certainly won’t remain the focus. Small cars, hybrids, and all-electric vehicles are all important products in Ford's ever-changing lineup. Over the next few years, Long Beach Auto Financing recommend keeping an eye on Ford as the automaker is likely to be retooling its manufacturing operations to fuel a renewed lineup for North American customers.

Throughout the 1990s, Ford sales were strong thanks to the demand to its large trucks, such as the Ford Expedition and F-150. But as auto sales fell more recently, so too did the demand for large, gas-guzzling trucks and SUVs. Dealers like Richmond Ford continue to offer quality Ford trucks and commercial vehicle, but have since diversified, becoming the leading location for a Richmond VA oil change and other services. Ford responded to changing consumer demand by introducing new crossovers such as the Edge and the Flex which have seen stronger demand observes Los Angeles Ford Loans. Ford also offered the Ford Escape Hybrid, which became one of the most fuel efficiency SUVs on the market.

Ford has made aggressive changes in recently months should prove to give consumers what they want. By selling off assets such as Aston Martin, Jaguar, and Land Rover, Ford has focused on its core. This focus seems likely to pay off even as its Detroit neighbors continue to suffer.

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For new Ford compact reviews and news, check out this Ford blog.