Mercury Lineup to Feature Smaller Cars Only

Ford has been struggling to differentiate its remaining core brands, particularly Mercury and Lincoln which are both intended for an up-market clientele but struggle to make an impasse in their respective categories. In an attempt to differentiate the Mercury lineup, Ford is planning to remove larger vehicles and sell only small cars.

Mercury vehicles like the full size Grand Marquis sedan and the Mountaineer sport utility vehicle will soon be eliminated from the lineup according to Used Trucks St Louis. Ford’s goal is to make the Mercury brand synonymous with only smaller, fuel efficient cars. Ultimately, this move should aid Ford in its cost cutting efforts, says Ford Newark New Jersey, and it should provide an easy transition for Ford as it strives to disseminate its new global platforms.

According to St Paul used Ford dealers, the aging Mercury Grand Marquis should see its demise in 2011 and the life of the Mountaineer should end in 2010. With those vehicles gone, Ford can turn the brand into a haven for compact cars, particularly with the upcoming compact based on the Ford Focus which should reach showrooms by spring of 2011.

In addition to a new compact based on the Focus, Mercury will also receive a new Milan in 2013, which will ride on an all-new mid-size platform that will underpin the Fusion, Mondeo, and Lincoln MKZ. With such rampant platform sharing, it’s likely that Ford will save plenty of cash as it strives to turn its operations around.

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Read more about Mercury cars right here.

Ford Fiesta to Debut at the LA Auto Show

North American buyers will finally be able to get their hands on the 2011 Ford Fiesta next year, but the compact hatchback has already been in the hands of select American drivers as part of the automaker’s Fiesta Movement campaign. With next year’s official release date closing in Ford will be using the upcoming Los Angeles Auto Show to officially launch this exciting new product.

When the Ford Fiesta is launched, Ford will be highlighting two components says Chicago Auto Financing; fuel economy and the car’s versatility. Since Ford has long held a reputation for producing massive trucks and SUVs, the Fiesta will be an important product that will change those perceptions.

According to one Ford dealer specializing in used cars Ft Collins, the Ford Fiesta will not differ significantly from the Fiesta model that’s currently sold in Europe. As Ford streamlines its sales and manufacturing operations, Ford Financing Philadelphia suggests that Ford will be introducing a single global lineup, which is one of the factors contributing to the sale of the Fiesta in the US.

Tens of thousands of inquiries have already been submitted to Ford from those who wish to buy the sporty compact when it goes on sale. It’s likely that the Ford Fiesta will feature four-cylinder engines, and a choice between a hatchback and sedan.

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As always you can find Ford auto show coverage here.