Monday, April 7, 2008

Microsoft Sync is Making Fords Interactive


Ford Motor Company is now offering the Microsoft Sync information/entertainment system of several of his models. The system, which Ford and Microsoft showed off initially at the Consumer Electronics Show in Las Vegas, is being widely promoted by both companies and is a powerful partnership that will compete against other systems offered in other vehicles, such as GM’s OnStar system or Chrysler’s MyGig system.

The execs at Ford feel that the system is helping to revolutionize the automotive industry and will offer a robust system that is compatible with personal devices such as cell phones and mp3 players, while also providing entertainment and other valuable information to drivers. The MS Sync lets Ford buyers hook up personal devices via bluetooth or USB and features 256 MB of flash based memory which impressed potential Ford buyers at Cleveland Ford. The system allows users to play virtually any music format, not just limiting drivers to mp3s like other systems. So, whether the music is on an iPod or Zune, regardless of format the music can be played.

In addition, Ford buyers will be able to sync their cell phones to the Sync as well via bluetooth. This setup will not only allow drivers to stream mp3s, but it will also enable Internet radio to be streamed as well through Windows Media Player. Best of all, users will enjoy the Sync’s voice recognition system which enables drivers to play songs by simply speaking either the artist name, album, or song title.

Ford has already made Sync available on several models across the Ford, Lincoln, and Mercury lineups at Ford Dealers Minneapolis and other dealerships across the country. From the family Taurus or the popular Edge, Ford drivers will enjoy the benefits of having a communication, information, and entertainment device seamlessly integrated into their car or truck.

Both Ford and Microsoft have also announced that the Sync will have exciting new features coming in the Fall of 2008 that will make the system even more useful, furthering its appeal over the comparable OnStar system.

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Find the latest on Ford technology at Ford Dealer News

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